'Our targets are to source 100 percent of coffee beans from certified sources by 2013, and 100 percent of black tea from certified sources by 2015'
Our FLAVIA® and KLIX® brands provide over a billion drinks each year to more than 35,000 businesses and their employees.
Like other tropical crops, tea and coffee cultivation provide crucial employment and sources of income in developing countries but also raise a number of environmental and social concerns. We are committed to improving the lives of the farmers in our supply chain and sourcing all our drinks sustainably in the long term.
As the next step in the right direction, we are focusing on certification of the key agricultural raw materials for our drinks – coffee and tea. We already offer a range of drinks with certified content. We plan to continue to expand this range and deal only with partners who trade responsibly.
By the end of 2010, 38 percent of the net sales value of our FLAVIA®/ALTERRA COFFEE ROASTERS™ and THE BRIGHT TEA CO.™ branded drinks included certified content. Toward the end of 2010 in the United States, we replaced FLAVIA® branded coffee and tea with individual new brands: ALTERRA COFFEE ROASTERS™ and THE BRIGHT TEA CO.™. We plan to increase the number of products within these brands that include certified content, and to roll out the new brands globally in 2011.
To further increase certified content, we have set more challenging targets based on the volume of certified coffee and tea we purchase rather than products with certified content. These targets are based on purchases from sources certified by a named independent third party. Certification partners we currently work with are the Rainforest Alliance and UTZ CERTIFIED.
